STEP is an institution enabling Japanese students to learn English abroad and also offers an extensive grading system similar to TOEIC and TOEFL. This was an advertisement promoting STEP EIKEN’s student exchange and English learning program for the American LTRC magazine.

The ad is perfect! Nice job on all counts.Many thanks for your efforts and great work!

-Todd Fouts, Int. Manager

As with a lot of clients things start small and blossom from there. There was no push for huge budgets or for designs or features that are irrelevant, but in the end I pride myself in making sure that the objectives are achieved.

In this project I made sure that STEP’s image would be subject to heightened exposure in the US in time for university and other educational institutions representatives to recognize new English proficiency exams for international students.

Another magazine advertisement, from the same series. Due to the publisher’s requirements this one was printed in black and white.